CHAPTER 1

THE ADDICTION

       Addiction is the irrational pursuit of a likely harmful reward. There are two common properties to addictive temptations. First, they are reinforcing (i.e. position us to want more) and second, they are rewarding (i.e. induce comfort and pleasure). Many large and small companies and their leaders are stuck in their approach to planning and execution. Some are compulsive about rigid budgeting cycles, some are obsessed with existing business models and others are focused on defending their turf. They are guided by old habits formed in an era where competition was more static. They are, by definition, addicted and pursuing a dangerous prize.

Sections:

·  The Indiscriminating Disease

Next

Chapter

·  Fear Not

·  Seeds of Destruction

·  The State of Corporate Affairs

·  First, Admit You Have a Problem

“We are addicted to our thoughts. We cannot change anything if we cannot change our thinking.”  - Dr. Santosh Kalwar, Scientist and Author

PART FOUR : DO OR DIE... EVOLVE AND THRIVE

CHAPTER 7

GET YOUR HEAD OUT OF THE BOAT

      Gregor Samsa woke up one morning from a disturbing dream. He found himself changed into a grotesque cockroach; on his back and stiff with monstrous looking arch-shaped ribs, and multiple tinny legs. Like Kafka's hapless protagonist, this sales man has experienced a metamorphosis. Leaders and companies can also wake up one morning and see themselves transformed into an inferior and immobile entity; beginning their journey toward a demise. Positive evolutions are purposeful, intelligent, and planned.

“Chain of habits are too weak to be felt until they are too strong.”

                                                                                                      - Warren Buffet

Sections:

·  Don’t leave change to chance

·  But, How?

     >Budget, Plan, and Innovate Differently – Addiction Busters

     >Use Data, Analytics and Insights Differently – Insight Boosters

     >Measure, Monitor and Manage Differently – Momentum Builders

Chapter 7 - Get Your Head Out Of The Boat
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“To improve is to change; to be perfect is to change often.”  - Winston Churchill