CHAPTER 1

THE ADDICTION

       Addiction is the irrational pursuit of a likely harmful reward. There are two common properties to addictive temptations. First, they are reinforcing (i.e. position us to want more) and second, they are rewarding (i.e. induce comfort and pleasure). Many large and small companies and their leaders are stuck in their approach to planning and execution. Some are compulsive about rigid budgeting cycles, some are obsessed with existing business models and others are focused on defending their turf. They are guided by old habits formed in an era where competition was more static. They are, by definition, addicted and pursuing a dangerous prize.

Sections:

·  The Indiscriminating Disease

Next

Chapter

·  Fear Not

·  Seeds of Destruction

·  The State of Corporate Affairs

·  First, Admit You Have a Problem

“We are addicted to our thoughts. We cannot change anything if we cannot change our thinking.”  - Dr. Santosh Kalwar, Scientist and Author

PART THREE : BREAKING STATIC:UNLEASH & EMBRACE

CHAPTER 6

GAINING THE EDGE

      Acquiring the edge begins with a desire to evolve, a willingness to conquer fears of unknowns, and an honest view of reality; and it ends with a renewed yearning to evolve again.  You, I, and our companies are Caterpillars with the potential to be butterflies. Gain the edge; evolve over and over and thrive in business; make it your mission.

“We kill all the caterpillars and complain there are no butterflies.”

                                                                                 – James Marsden, Author

Sections:

Mission Alpha: Uncertainty is your Ally

. Fortunetellers vs. Fortune Makers

. The Never Ending March

. Chaos Is Your Playmate

. Align With Uncertainty

 

Mission Beta: Capture and Interrogate Reality

. Plan to Improvise

. Create A New Reality

 

Mission Gamma – Reach for More

. Diamonds Only Shine in the Lights

. Seize the Excitement

. Be Exertive

. Not So Common and Not So Simple

.  Aspire for more
 

Chapter 6 - Gaining The Edge
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“To improve is to change; to be perfect is to change often.”  - Winston Churchill