Addiction is the irrational pursuit of a likely harmful reward. There are two common properties to addictive temptations. First, they are reinforcing (i.e. position us to want more) and second, they are rewarding (i.e. induce comfort and pleasure). Many large and small companies and their leaders are stuck in their approach to planning and execution. Some are compulsive about rigid budgeting cycles, some are obsessed with existing business models and others are focused on defending their turf. They are guided by old habits formed in an era where competition was more static. They are, by definition, addicted and pursuing a dangerous prize.