CHAPTER 1

THE ADDICTION

       Addiction is the irrational pursuit of a likely harmful reward. There are two common properties to addictive temptations. First, they are reinforcing (i.e. position us to want more) and second, they are rewarding (i.e. induce comfort and pleasure). Many large and small companies and their leaders are stuck in their approach to planning and execution. Some are compulsive about rigid budgeting cycles, some are obsessed with existing business models and others are focused on defending their turf. They are guided by old habits formed in an era where competition was more static. They are, by definition, addicted and pursuing a dangerous prize.

Sections:

·  The Indiscriminating Disease

Next

Chapter

·  Fear Not

·  Seeds of Destruction

·  The State of Corporate Affairs

·  First, Admit You Have a Problem

“We are addicted to our thoughts. We cannot change anything if we cannot change our thinking.”  - Dr. Santosh Kalwar, Scientist and Author

PART ONE : HOPES AND FEARS: PAST AND FUTURE

 LIVING WITH “AHA!”

      To win in business, first and foremost, you must change your perspective and actions.

      Data, analytics, intelligence, and insights are not enough to win. Good strategy and flawless execution does not guarantee a win either. Our old comfortable approach to planning and conquest no longer produces the best results because the competitive landscape today is considerably faster and less unforgiving.

“To improve is to change; to be perfect is to change often.” 

                                                                           - Winston Churchill

 

Sections:

·  Ladies and Gentlemen, Start Your Engines!

·  The “Real” Reality Show

·  The Generals and the Soldiers

·  The “Forever Evolving” Path Forward

Chapter 2 - Living With "Aha"
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“To improve is to change; to be perfect is to change often.”  - Winston Churchill