CHAPTER 1

THE ADDICTION

       Addiction is the irrational pursuit of a likely harmful reward. There are two common properties to addictive temptations. First, they are reinforcing (i.e. position us to want more) and second, they are rewarding (i.e. induce comfort and pleasure). Many large and small companies and their leaders are stuck in their approach to planning and execution. Some are compulsive about rigid budgeting cycles, some are obsessed with existing business models and others are focused on defending their turf. They are guided by old habits formed in an era where competition was more static. They are, by definition, addicted and pursuing a dangerous prize.

Sections:

·  The Indiscriminating Disease

Next

Chapter

·  Fear Not

·  Seeds of Destruction

·  The State of Corporate Affairs

·  First, Admit You Have a Problem

“We are addicted to our thoughts. We cannot change anything if we cannot change our thinking.”  - Dr. Santosh Kalwar, Scientist and Author

PART TWO : HOPES AND FEARS: PAST AND FUTURE

CHAPTER 3

THE TRUTH, THE HOOPLA & THE BASICS

      For centuries, thousands of merchants from India, Persia, and China traded goods with each other and with the Romans, Greeks and Syrians along a 4,000 mile Silk Road. Each and every one of these entrepreneurs analyzed the market needs and cared about pricing and quality. Each used critical thinking, data, and analysis to strategize around buyers, suppliers, and competition. To win, they all obeyed the business basics and used data and analytics to make good decisions. 

"Know the rules well, so you can break them effectively.”  

                                                                                   - Dalai Lama

Sections:

·  The Teacher . . . The History

·  The Fuel and The Force

·  The Impact and the Consequences

·  The Side Effect: You Are a Factory

·  Make History, Always

Chapter 3 - The Truth, The Hoopla, & The Basics
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“To improve is to change; to be perfect is to change often.”  - Winston Churchill